So, you’ve got a website. You’ve got a couple of social profiles to go with it. These platforms and profiles count as your owned media; they’re the media online that you already own. But, what good do these things do for your marketing if they’re not optimized and constantly pushing out content? See how cannabis SEO can help bring your business or brand visibility and new customers.

What Is SEO?

Search engine optimization, or SEO, is one of the most important and misunderstood practices in the world of modern marketing. Simply put, SEO is the process of making your website, web pages, web images, and web content as “delicious” as possible. When you optimize your site, the search engines will rank them higher in search results.

While earned media is any type of publicity or traffic your company gets based on digital marketing efforts, SEO is specific to search engines. We take your website and your local listings and optimize them to make them work for you.

Utilizing your earned media to profit your marijuana marketing is crucial. It’s the free way to reach your target audience within the marijuana industry and create better MMJ business solutions.

Why Do I Need Cannabis SEO?

We live in a world where the consumer of online content has very little time. So, making sure you’re one of the first results on a search engine page becomes one of the most important things to getting more customers into your business. In the new frontier of recreational marijuana marketing, the ability for customers to find your dispensary, your pot shop, or your consumption lounge is one of the most important things you should be considering with your marketing plan.

The process of identifying opportunities to rank your website pages on search engines is not simple.

Make Your SEO Work for You

Different rules apply to cannabis marketing than traditional businesses. However, our tested and proven tactics and best practices have shown to bring businesses the online presence needed to reach their target audience. With strict regulatory standards, our team takes our decades of experience to develop an effective search strategy.

Optimizing your owned media and making it turn a profit for your business includes many different aspects of content marketing, social media marketing, and more. Cannabis SEO involves just some of the following:

• Informational blogs to your website on a consistent basis
• Optimization of social posts for the best reach
• Engagement with your target audience on social media
• A consistent flow of relevant customer reviews
• Various relevant keywords ranking throughout your site
• Monthly auditing reporting
• Ongoing technical, on-page fixes
• Page speed monitoring for an optimal mobile experience
• Backlinking growth opportunities
• Relevant content that speaks to your target audience

SEO Specialists 

Looking at the relationship between high-volume keywords vs. highly competitive keywords and overall market analysis is a skill set that few can do well. Let MaJor help plan your online ranking and keyword strategy. SEO being the cornerstone of any solid online marketing plan is something that cannot be left to amateurs.

Search engine optimization is not a quick process, but a qualified partner like MaJor Group can ensure you get the visibility you absolutely need for your marijuana business’ online success. Contact us for a consultation today.